Want To Create An Unbeatable Ecommerce Web Site?

When looking to live in a new home, you don't build it yourself. You haven't the time (or inclination likely) to learn how to architect and draft plans, do the electrical, plumbing, carpentry and bricklaying too. Each mistake you make in any of the crafts costs you money.

If you err at the design point (architecting and drafting), you can lose all you invested to the point you discover the error.

Instead, you buy the results created by the architect, drafter and craftspeople — a completed house with windows, a roof, doors, walls and a solid foundation.

While the architect, drafter and tradespeople cost you money, you didn't have to pay for the mistakes one must make when learning the skills. (That's why tradespeople apprentice for years. They learn the rules and skills of their profession and why things are done as they are.)

Your ecommerce site is no different.You're buying the expertise so you don't have to worry about what's irrelevant to your goals (making more money, leaving competition in the dust, providing goods and services to your customers, etc.).

HTML and XHTML aren't exactly easy to master. Yes, you can learn the markup language. Invariably, what do-it-yourself business owners/Webmasters end up with can be gently described as "aesthetically challenged". You've probably seen such sites in your travels on the Web.

As a customer looking for a product or service, don't you tend to abandon those "unprofessional" sites quickly?

So will your customers if your site looks amateurish.

There lies the largest cost when you decide to do it yourself: You can lose credibility. You can lose sales. You can lose the lifetime value of that customer. Your ecommerce Web site failed to do its job (and that's convert visitors into paying customers).

There's one other hidden cost to the do-it-yourselfer

Instead of spending your time pursuing revenue and building your business, you've spent it figuring out the intricacies of the <div> and other tags and wondering why your page doesn't look like those done by top-notch Web designers. While you can view doing-it-yourself as an investment of "sweat equity" in your business, the lost revenue while you master the skills makes it a rather unattractive investment of your time, energy and effort.

How You're Going To Create That Unbeatable Ecommerce Web Site

To build that unbeatable e-commerce site, let's start with what's important – your goals.

We're willing to bet that you want your ecommerce Web site to help you with one or more of the following:

• Increase market share;
• Make more money;
• Beat the competition;
• Expand products and services;
• Go public;
• Hire more staff.

Were we right?

You can achieve those goals and we can help you get there. And you'll do it in a way that doesn't violate the goals of your customer.

What? Customers have goals? Goals I can't violate?

That's right. They do.

The most important of which is: not to feel stupid when using your Web site (or any other software-based product for that matter).

Confusing navigation, lack of clarity, lack of aesthetics, and hiding information so deep she'd need a rescue dog and Ouija board to find it contribute to her feeling like she's not "getting it." She becomes irritated. Irritated customers don't buy from people who cause their irritation (which sinks your goals to make more money and increase market share).

When you work with us, we help you build a site that she wants to visit, wants to stick with and come back to time and again. Why? She'll see you like a good friend who treats her like she matters, and not as a faceless number in a computer system.

Goal-Based Design is like the solid foundation supporting a house. While your competitors are doing the ho-hum, same-old, same-old, you've built your site to please her, help her, and make her feel good about herself and about you.

She's not going to sit waiting for the information she wants either. Your site will deliver it fast and easily to her. (Another personal goal people have is to have fun or at least not become too bored). Quick delivery of information satisfies her desire for instant gratification.

And because the process clearly defines your site's "ultimate" or archetypical user, and it's designed to please her, she'll stick around. She'll tell others of her experience. And word of mouth is the best and cheapest form of advertising you can get.

"Be so good at what you do that others can't help but talk about you." — Walt Disney

Walt knew what he was talking about. Disneyland and Walt Disney World both draw millions of visitors every year. Many come back over and over. Why?

Both theme parks are true to his vision and his words. Disney creates fierce customer loyalty by giving park visitors exactly the experience he or she is looking for – the magic and whimsy of Walt Disney's world.

Your focus on your customer and on the kind of experience you create for her is what will make your Web site truly unbeatable. Your competitors won't know what hit them.

Fortune 500 companies can get away with building mediocre sites. You can't. They have brand recognition and multi-million dollar advertising budgets. You don't. The Web, however, creates a level playing field for you. Your delivery of a better experience than theirs will make your customers love you.

OK. It's Built. Now What?

Well, you can have the best Web site in the world (the Disney World of The Wide World Web as it were). Customers don't know it's out there. "If you build it, they will come," is great for a movie but isn't accurate of the Web.

As part of the design and implementation processes, we've kept in mind what search engines want. Most often, focused content tends to rank well in the search engines (without the need for tricking the search engines). We can help position you or you can hire the best experts in search engine positioning out there. No matter what you decide, we'll work with you to ensure what the engines need doesn't interfere with your customer's experience.

Focused, targetted traffic gets people to your site. The experience you create for them keeps them there. If they stay, odds are they'll buy. If your post-sales follow-up is solid and consistent with the rest of their experience on the site, they'll come back.

Finally, we ensure your Web site host offers high site availability and a track record for being there for their customers should something go wrong. You can have all the traffic on the Net coming to your site, but if it's down, it's worse than not having one at all.

It's Up to You

You can go ahead and hire a Web design firm or hit Elance to hire the cheapest talent you can find. They'll certainly build you a site.

It'll just be another Web site out there in a sea of Web sites, all doing basically the same thing. It may even win some awards for your designer (how does that help you make more money?).

Most Web designers don't know about Goal-Based and Interaction Design practices. They'll focus on your visual design. Aesthetics are only one part of the equation. They might understand and are able to apply some information theory.

Ask yourself and them: "Will they help you meet your goals? Will they guarantee the work they do?" We do.

It's decision time. Contact us now about your unbeatable ecommerce Web site.

Ecommerce Web Site Backed By Ironclad Guarantee

Your ecommerce Web site is absolutely guaranteed to work as we have agreed. Our guarantee is a simple one, "If you don't absolutely love the work we've done for you, you don't pay." We mean it.